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  • This development has really been quite something: Adi Dassler started his company with 47 employees in the town of Herzogenaurach in Franconia, Germany, on August 18, 1949, when it was officially entered into the commercial register; 70 years later, the company now has 57,000 employees and is active on every continent. With sales of almost € 22 billion in 2018, it is one of the largest sporting goods companies in the world. The driving force behind this success is still the innovative spirit of the founder. Adolf (“Adi”) Dassler was born on November 3, 1900 and was already experimenting with sports shoes in his mother’s laundry room at the beginning of the 1920s, before then founding the company “Gebrüder Dassler Schuhfabrik” together with his brother in 1924. In 1932 and 1933, he perfected his skills at the renowned technical shoemaking college in Pirmasens. Since the turn of the millennium, adidas has been one of the first sporting goods companies to also make a big impact in the lifestyle sector. As a result of collaboration with international stars such as Kanye West, Pharrell Williams and Beyoncé, the company integrates famous creative talent into its design work and thrills sneaker enthusiasts around the world with its unique creation

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